What should a logo contain

A logo is a very important image for a business or company as it will be one of the best things for people to identify it by. A logo should contain something that will catch the users eye such as bright colours etc. The logo should also contain a company's name, or a product that they produce. A company's logo should be easy to memorize and understood by everyone. When making a logo the creator must think about what the logo is telling people and be aimed towards the target market is.