Variation of a well known logo apple

logos nowadays are more complicated and lots more futuristic for example, below I have two of the same logo but from different times;

The first picture show apples very first logo, this is very different from the logo that they have now. The old one is in black and white and looks like it has been sketched. This picture has a small link with apples because when you look at the picture, one of the first things you see is the man.

The second picture looks more futuristic because it has bright colours it also focuses the company name by having a icon as a apple. This shape is very well known and is still used by apple today just in a different colour.

Logo explained Ferrari

This is the Ferrari sports car logo, The first thing I notice when looking at it is the big black horse. This could represent horse power and speed, which are two of Ferrari's main objectives. The horse stands out because yellow background has a big contrast/clash with the black horse in the middle. The second thing that I notice about this picture is that it has the name of the company in big black writing at the bottom of the logo, This also stands out because of the big contrast of colours again. The last thing I saw on this logo was its green, white and red stripes at the top. These three colours are the same of the ones you would find on the Italian flag, This suggests that the company originally comes from Italy.

Logo explained Mcdonalds

McDonald's is a well known fast food restaurant and can be found nearly every where you go!

Their logo "The Golden Arches" Is recognized throughout the world.

You can probably see why it is called "The Golden Arches" as two yellow lines bent to form a arch way make the letter "M" which must stand for the company's name. The colours in this logo are very basic but have a big contrast. The yellow arches try to represent the colour gold as their professional name is "The Golden Arches"

What should a logo contain

A logo is a very important image for a business or company as it will be one of the best things for people to identify it by. A logo should contain something that will catch the users eye such as bright colours etc. The logo should also contain a company's name, or a product that they produce. A company's logo should be easy to memorize and understood by everyone. When making a logo the creator must think about what the logo is telling people and be aimed towards the target market is.

Research for my logos

I needed an idea to create a logo so I did some research on Google images searching for simple logos, and well know logos, I found many different logos some that I knew.

Some looked like they had been made up from many different shapes and were based on one theme colour.

Others show exactly what the name of a company is or what the company is best known for.

Some may show the initials of a company or brand.

I decided to use separate shapes with colour that contains a section of text in the middle.

Survey

If you are part of a medium to large business and above the age of 18 and operate within a building please take this short survey to help me complete some business work

https://www.surveymonkey.com/s/GD8BSFK

My final designs

I have chosen the deign below to develop as it is one of my better logos and I can make many variations on it. I have chosen this as it was simple to create and looked different as I used various textures, colours and sized shaped.

My first variation of this logo can be shown below. I decided to rotate the shapes to

Now that I had found a shape I needed to think about what colours I could use and work well together
Eventually I decided to use the original three colours for each shape.

The logo was nearly complete all it need now was some various text in the center, this could be a company name etc.

As my logo still looked a little plain I added some textures to the shapes i put in earlier.

I have chosen this as it was simple to create and looked different as I used various textures, colours and sized shaped.

I have chosen this as it was simple to create and looked different as I used various textures, colours and sized shaped. If my logo does not look good on my splash art I may modify it some more.

I decided to change my logo at the last minute as it seemed to clash with my splash art. The shape and colours of the logo seemed too harsh with the black and white splash art.


I have come up with a mission statement of Fine Design as it sounds professional and reflects the aim of my work. I came up with this mission statement by thinking about what other company's use as there mission statement.